AI is no longer a buzzword; it’s a business priority. Conversation across the industry has evolved from automation to activation, from efficiency to outcomes. For CRM teams, the opportunity lies in ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Most organizations at this point have at least attempted to implement or had some experience with a CRM platform. Yet in some professions, like accounting, there are still many firms that have never ...

When you look at the modern business environment, you will see how growth no longer depends only on marketing reach or product innovation. It depends on how well a business understands and manages its ...

For the fourth year in a row, the CRM Playaz hosted a group of leading vendor executives, industry analysts, startup and institutional investors, and thought leaders for an unscripted, organic ...

At its Knowledge 2025 event last week, ServiceNow unveiled a new AI-powered CRM platform and an increased focus on the CRM market that challenges traditional approaches and established leaders.

In today's competitive market, customers expect highly personalized and timely brand interactions. Customer experience is paramount: 80% of customers say the experience a company provides is just as ...