Elliot Handler, the father of Hot Wheels, passed away on July 21st, 2011. He was 95. Elliot and business partner Harold "Matt" Matson founded Mattel (a combination of both of their names), where ...
It’s in the hand-painted eyelashes on every Barbie doll prototype. It’s in the meticulous detail found on the millions of Hot Wheels and Matchbox cars made every year. It’s in the ingenuity of the ...
Back in 1968, Mattel's Elliot Handler started Hot Wheels to compete against Matchbox cars. Over the past 56 years, the process of concept, approval, design, prototype, production, and sales has been ...
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