Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

The consumer marketplace has been talking about database marketing for some time. What is it? Database marketing (or as it”s sometimes called, one-to-one marketing) is a process that uses information ...

The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques.

This article is the first in a series on database marketing strategy by Scott Cone, vice president of professional solutions for Lanham, MD-based database solution provider Merkle. The series will ...

Organizations worldwide spend billions of dollars collectively on database marketing solutions that turn data into business insight, which in turn drives business results. To be successful, these ...

A world-class marketing database is an environment that has the ability to change and adapt in lock-step with your corporation's changes while also enabling you to learn from the data within itself.

Cespedes, Frank V., and H. Jeff Smith. "Database Marketing: New Rules for Policy and Practice." MIT Sloan Management Review 34, no. 4 (summer 1993): 7–22.

Do we even know what we are referring to these days when we say "marketing database"? The evolutions and revolutions in marketing have been and remain relentless. What was once the marketing database ...