Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...

Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

Oxford University Press may have crowned "brain rot" the word of the year, but "dynamic pricing" was also a top contender. Originally coined by economists in the late 1920s, dynamic pricing refers to ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

AI dynamic pricing is another AI use case that sounds great in theory. But it offers the opportunity to be implemented so poorly that it could severely damage the long term reputation – and economic ...