Disney has sold out ad inventory for Sunday's 97th Oscars telecast on ABC, Hulu and Disney+. The current rate for a 30-second spot during the 2025 telecast ranges between $1.7 million and $2.3 million ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As Disney gears up for its annual upfront presentation, ...

Disney Advertising says its biddable and programmatic ad inventory is now available globally -- across Canada, Latin America and select European regions, respectively. To do some of this, Disney ...

Disney's DIS recent partnership with Amazon AMZN-owned Amazon Ads represents a strategic move to enhance its advertising capabilities, but investors should exercise patience before adding shares to ...

Disney offices this week were perhaps one of the happiest places on earth. The media giant saw revenue increase 7% year over year to $23.6 billion in fiscal Q2, per an earnings report. Operating ...

Disney’s revenues in Europe, the Middle East, and Africa rose by 4.4% last year following the launch of an ad tier on streaming. The U.S. media giant’s sales hit £3.97B ($5.45B) in EMEA in the year to ...

As Disney gears up for its annual upfront presentation, global advertising president Rita Ferro told TheWrap there's been a lot of scenario planning in response to the economic disruption created by ...