As AI integration in search becomes more mainstream, brands need to quickly develop strategies to boost their discoverability.

Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t just “Google” to discover brands anymore. Audiences are finding brands on ...

For years, B2B companies relied heavily on search engines like Google as a primary gateway to discovery. The strategy was clear: write quality content, optimize keywords, climb the rankings and let ...