Every serious SEO strategy discusses building high-value backlinks. While many digital marketers rely on strategies such as guest blogging, Google’s link tagging requirements can affect how valuable ...

For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately, ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

As digital marketing evolves, the efforts and goals of different departments are beginning to align. While businesses often keep their SEO and public relations initiatives separate, both efforts can ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science ...

With the right strategy, digital PR can help drive both brand awareness and organic performance During an economic downturn, brand visibility is essential to maintain brand advocacy in the long-term ...

As the cost of living crisis rumbles on and with the UK not officially clear of a recession, businesses investing in marketing activity across the board are likely to be questioning outputs and ...

Opinions expressed by Entrepreneur contributors are their own. For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building ...