AI in Digital Marketing is more than just a passing trend; it has fundamentally reshaped the way businesses approach digital ...

AI is already changing how digital marketing agencies operate. The organizations that work with them are now at a decision ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – ...

Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...

The way most digital marketing agencies work isn’t, well, working. Clients hire an agency with high hopes of expert guidance and high-performance execution. Then, they find themselves lost in layers ...

Marketers are remembering this year’s Super Bowl as the one where a power outage created an unprecedented, awkward silence that some big brands capitalized on with real-time marketing response teams.

In April, one year after embracing AI, Chinese marketing agency group BlueFocus released its annual report. Revenue in 2023 reached 52.61 billion RMB (US$7.26 billion), an increase of over 43% from ...