What exactly does it mean to be a data-driven organization? It’s a question that many CEOs are contemplating these days as leadership teams and boards push businesses to make data an integral part of ...

While many businesses have strived to make data-driven decisions, the last few years made way for a data revolution in every industry. Now, more than ever, businesses can harness deep, complex data ...

Building a data-driven culture is a business transformation. Too often, organizations treat data initiatives as IT deployments, focusing on dashboards, data lakes and AI platforms. While these tools ...

Data-driven is a common business term, but few companies know what it means or how to achieve it. Learn more from Nephos CEO, Michael Queenan. Explore Get the web's best business technology news, ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...