WEST LAFAYETTE, Ind. — Recognizing the rapid growth in demand for data analysts, Purdue University Global is launching a Master of Science in Data Analytics degree program. In addition to being ...

Leeds is at the forefront of data analytics with two new innovative master’s programs—supply chain analytics and marketing analytics. “Being able to launch marketing analytics and supply chain ...

This program equips participants for thriving careers by assisting organizations locally and globally in making informed decisions through analytics. It prepares participants to adeptly handle ...

In the world of marketing, it takes a lot of skill and savvy to thrive. And these days, data analysis is at the top of the list. One of the most popular tools out there for using data to your ...

Google Analytics delivers loads of powerful data, but it's useless if you don't know how to use it. No matter the business plan or passion, it’s the data that determines whether a company becomes ...

With the rapidly evolving use of web and mobile technology across various platforms, there has been an ever-increasing amount of user-generated data. The extraction of knowledge from such a large ...

Learn what things Google Analytics 4 doesn't do well, and how you'll need to integrate it into the rest of your MarTech stack for maximum productivity. Discover how to use Google Analytics 4 to ...