LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their ...

LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Everything you need to know about personas, segmentation and fueling customer insights with data. Many brands use personas and persona-inspired segments in conjunction with analytics to uncover trends ...

Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

Without customers, there is no business! Managing Customers for Growth (MCG) focuses on how firms design and implement customer management activities to achieve sustainable customer growth. The course ...

Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow ...

I will readily admit that refining your customer segments can be even more daunting than the toughest 1,000-piece landscape puzzle. B2B marketers struggle with selecting a few of the endless ...

In Forrester's 33-criteria evaluation of 12 vendors, Clarity Insights earned the top score in the Current Offering category. Clarity has a tangible boardroom-level goal for its engagements: to improve ...