Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Hi, welcome to the customer's experience. Track our topic today is data personalization in personalizing the customer journey. Today, I'm gonna be speaking with Christina Riechers, the head of product ...

How can you use customer information to deliver a personalized experience without it coming across as creepy? The first time I heard the phrase "creep factor" was while doing some consulting for a ...

SOMERVILLE, Mass., Oct. 29, 2019 /PRNewswire/ -- Evergage, The 1-to-1 Platform company, today announced it has released the second edition of its award-winning book "One-to-One Personalization in the ...

Personalized marketing, while valuable for some, generates negative experiences for 53 percent of customers, who were 3.2 times more likely to regret a purchase and 44 percent less likely to purchase ...

In a world driven by constant connectivity, online experiences need to be more personalized than ever before. This hyper-personalized approach aims to create the most relevant and customized ...

As a marketing leader, it is hard to avoid the continual barrage of statistics showing how consumers prefer and respond better to a more personalized experience before, during and after a sale. This ...

Customers can ask a simple question to a virtual shopping assistant and connect with a company representative for a more complex issue. With advances in technology come opportunities to improve ...