Cross-device identity matching is the way marketers map pseudonymous identifiers both intra-device as well as across multiple devices to the same consumer to improve personalization and measurement.

Surprise new tracking goes live. Republished on February 20th with new report into the multi-billion dollar data harvesting industry and its staggering growth, all fueled by unlimited user tracking.

An industry watchdog is warning ad companies that it will begin enforcing a self-regulatory privacy code for cross-device tracking. The code, unveiled in November of 2015, requires ad networks, ...

Ars Technica has been separating the signal from the noise for over 25 years. With our unique combination of technical savvy and wide-ranging interest in the technological arts and sciences, Ars is ...

Forbes contributors publish independent expert analyses and insights. Zak Doffman writes about security, surveillance and privacy. Republished on December 21 with Google’s proposals to change search ...

The Google Pixel Watch 3 has become the first device to support an exciting new Bluetooth feature that enables more precise tracking of connected devices. Named Channel Sounding, it's a version of ...