Cross-selling is an art, really. Three-in-four sales professionals claim that cross-selling accounts for 30% of their revenue. Accounting firms have untapped potential in their existing client base ...

Make thought-leadership marketing and business development content a catalyst for your law firm’s cross-selling efforts. If you’re a lawyer at a law firm with more than one practice group and you have ...

Many small business owners, startups, and entrepreneurs often focus on acquiring new customers. While growing your customer base is essential, what if there was a more straightforward, more effective ...

What Is Cross-Selling In SaaS? Companies must pursue different growth strategies to boost revenues, and cross-selling can quickly multiply earnings by offering additional products to existing ...

There are many ways for a firm to unlock new revenue. With the rapid acceleration of technology use and new offerings that arose from the pandemic, accountants have realized the benefits they can gain ...

Cross-Selling in Big Law Is Challenging, but Marketing Leaders Can Help Marketing leaders at Quinn Emanuel, Akin, Barnes & Thornburg and Boies Schiller offered tips on cross-selling and how they ...

Because cross-selling, or cross-serving as some prefer to call it, can be a challenging endeavor in many law firms, and given James Barclay’s friendship, I didn’t want to miss his session at our ...

The original version of this story was published on Legalweek Cross-selling is getting a bad name these days. On Legal Week’s website in June one headline read: “Senate to launch cross-selling attack” ...

According to industry estimates, the likelihood of selling to a current customer is 60-70%, significantly more than the meagre 5-20% chance of selling to a new user With high CAC making customer ...

When you apply for a personal loan you may be offered more than just the assured loan amount. Financial institutions often use this opportunity to cross sell several other financial products such as ...