Marketers may not fully understand the benefits of measuring each branded touchpoint. They have an infinite aversion to risk and the industry has therefore been slow to adopt new cross-channel ...

First-of-its-kind integration embeds in-theater brand exposure data into TransUnion’s TruAudience cross platform attribution, unlocking full-funnel visibility for advertisers As one of the most ...

The last-click attribution model pointing to search and the bottom of the funnel will go through a transition when Google releases its cross-device report. Industry chatter puts that delivery in the ...

In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This ...

SAN FRANCISCO, May 22, 2024 (GLOBE NEWSWIRE) -- AdRoll, in partnership with Improvado, today announced the launch of an enhanced version of AdRoll’s Cross-Channel Performance Dashboard, now named ...

Perion Network, which connects advertisers to consumers across all major digital channels, announced today the integration of Experian’s identity graph into its proprietary solutions, what it calls a ...

Most people have already heard of Pizza Hut. But high awareness isn’t enough to generate new and consistent sales. Which is why well-known brands like Pizza Hut are looking to new channels, including ...

Just because ecommerce has become reasonably ubiquitous does not mean that in-store retail shopping is dead. In many cases, ecommerce brands are opening brick-and-mortar locations. Companies such as ...