Procter & Gamble agrees to change marketing of Crest toothpaste to children after Texas AG claims misleading images could ...

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children ...

Texas AG Ken Paxton says Crest maker Procter & Gamble will update kids toothpaste packaging to better show the recommended ...

Texas Attorney General Ken Paxton secured an agreement with P&G to alter Crest toothpaste's marketing for child safety.

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), maker of ...

When parents are teaching their kids the basic habit of brushing their teeth, they shouldn’t have to worry about deceptive ...

Those little blue microbeads in your Crest toothpaste may be getting stuck in your teeth and gums, prompting dentists to ask toothpaste manufacturers for a change. The tiny scrubbers contain the ...

Getting your Trinity Audio player ready... NEW YORK — Mint-chocolate toothpaste? Procter & Gamble said Tuesday it is launching a line of Crest toothpastes called Be that feature nontraditional flavors ...

A dental hygienist’s concern about the tiny blue dots she kept seeing in people’s mouths has led to an announcement from the parent company of Crest toothpaste that it will start phasing out the ...

The initial thought of Crest's new "Be" toothpaste flavors left a sour taste in my mouth. Chocolate? Lime? Vanilla? None sounds particularly refreshing or clean, two qualities I tend to enjoy in ...