“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

The six tools include Google Display Network but also less heralded apps such as Bannersketch and MyBannerMaker.com. “If you’ve ever needed to create a simple banner ad, you might want to try one of ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Microsoft has introduced the Retail Media Creative Studio supported by generative artificial intelligence (GAI) to create banner ad creatives in seconds based on a product’s web-based link or URL. The ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The first banner ad was ...

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