Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version. Saquib Syed who ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

I will start off by saying, I am super confused by this Google Ads email but it says Google is "Improving offline conversion quality in Smart and PMax Campaigns with Store Goals." Starting on February ...

Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It's not clear whether artificial intelligence (AI) is playing a role in the increase.

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Starting June 17, Google Ads will change how it optimizes offline conversions (e.g., store visits, sales) across Performance Max (PMax), Omnichannel Goals, and Smart Campaigns. The focus is to ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...