Convention booths are a major channel of brand exposure and new customer intake, but unless they promote a creative and interactive experience for visitants, they may well fail to generate the kind of ...

Euro RSCG Life parent HAVAS is partnering with WebMD for a new Virtual Convention Booth offering that aims to give healthcare professionals the 3D interactive experience online. The Virtual Convention ...

The networks hit the fan- and marketing-heavy annual confab hard with the hope of translating photo ops into eyeballs (and money). By Lesley Goldberg, Kate Stanhope The doors to San Diego Comic-Con ...

Attending business expos and trade shows is an excellent way of creating awareness of your brand and the products you stand behind. It also provides an opportunity to connect with your industry’s ...

Allie Gemmill is the Lead News Editor at Collider. Previous bylines can be found at Bustle, Teen Vogue, Inverse, ScreenRant, SheKnows, VICE, and Atom Tickets. The traditional convention experience may ...

Clowns, costumes, caricaturists: they're staples of nearly every trade show, attempting to bring an audience to an otherwise lackluster booth. And don't forget the beguiling ladies, handing out fliers ...

Thanks to a new agreement that gives it a permanent space inside the Las Vegas Convention Center, the Nevada Development Authority could spread its economic-diversification message to more than 1 ...

It's all about impact. Promoting your photography business at trade shows gives cost-effective exposure, as long as you aren't lost in the crowd. Standing out doesn't mean expensive displays if you ...

Trade show booths. If this phrase doesn’t excite you, you aren’t alone. We have all been to trade shows and seen countless booths without a single drop of inspiration between them. They are all too ...

Once again, the American Farm Bureau Foundation for Agriculture’s booth at the Annual Convention & IDEAg Trade Show offers much to see and do. Check out the Foundation’s newest educational resources, ...