Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

There aren’t necessarily standards for what defines success in online marketing. What you’ll measure depends on your goals and initiatives, particularly when it comes to content marketing. Furthermore ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

Nudge began as a content marketing analytics startup after being spun out of a New Zealand-based agency in 2013. Founder and CEO Ben Young moved to New York shortly thereafter to launch Nudge as a ...