Small business owners use exploratory meetings to test the waters regarding new projects, mergers, acquisitions or other business ideas with no commitment or legal obligation. These meetings allow ...

In essence, factor analysis in marketing research is changing one marketing variable to see what affect, if any, the change has on the outcome. The change in sales also affects the bottom line of the ...

A research team led by Dr. Yutao Sun from Dalian University of Technology, along with co-authors from the same institution, has presented a pioneering innovation vitality evaluation system. Published ...