D2C cowboy boot brand Tecovas is out with a new ad campaign from Greatest Common Factory that pokes fun at comparative advertising. The “Versus” campaign compares the brand’s boots to items that ...

Competitive advertising is back, with three major restaurant chains having recently debuted campaigns using direct or thinly veiled comparisons between their own brand offerings and those of rivals.

Comparative advertising is a useful tool for a company to stand out in an increasingly competitive market. Keshav S Dhakad and Vaishali Mittal of Anand & Anand examine the advantages and the pitfalls ...