The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

As a teenager, Sam Betz used to walk the halls of Danville Area High School into its athletic training room as a curious ...

As the 2025 calendar year rounds out, CNBC has ranked the top-25 college athletic programs by valuation. Texas has skyrocketed to the No. 1 spot, worth $1.48 billion. This number is 16% more than it ...

Embracing artificial intelligence can help student-athletes stay on top of their busy lives and optimize their performance on the field. College athletics have always been big business, but the influx ...