With the Super Bowl on approach, companies are starting to reveal their biggest ads of the year. This Pepsi ad takes a shot ...
Pepsi revives Pepsi Challenge in Super Bowl ad as polar bear chooses Pepsi Zero Sugar over Coke Zero blind test taste ...
TODAY shares a first look at Pepsi’s 2026 Super Bowl commercial, directed by Taika Waititi, that features a soda-loving polar ...
The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...
It's been 50 years since the first "Pepsi Challenge," and the subject taking the blind taste test is one of the most unlikely ...
As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.
The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar.
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