Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent years as an alternative to third-party-cookie-based audiences. Dotdash Meredith ...

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual ...

As President of D/Cipher, Jim Lawson oversees the growth strategy and evolution of DDM's ground-breaking intent-targeting advertising solution, D/Cipher. He was previously CEO of AdTheorent, a ...

Agreement delivers 100 million ChatGPT users trusted content from 40+ iconic media brands including PEOPLE, Better Homes & Gardens, FOOD & WINE, Verywell, InStyle, and Investopedia Companies to ...

Management reaffirmed its full-year 2025 adjusted EBITDA guidance across all businesses, assuming no significant recession. DDM is expected to see 7% to 9% digital revenue growth in Q2, supported by ...

Dotdash Meredith, one of the biggest digital media publishers in America, has hired Jim Lawson to lead its ad tech division D/Cipher, Dotdash Meredith CEO Neil Vogel told Axios. Why it matters: The ...

Former AdTheorent CEO to lead D/Cipher's evolution as the premier cookie-less ad targeting and buying solution for the open Internet Jim was a co-founder of AdTheorent, a machine-learning powered DSP ...

Dotdash Meredith (DDM) has named Jim Lawson as president of D/Cipher, its contextual advertising solution. Launched in 2023, D/Cipher analyzes billions of consumer interactions and content signals ...