Senior executives continue to make significant investments in customer relationship management (CRM) systems, as they face their most pressing management challenge – improving customer loyalty and ...

Vinod Jain is an expert in global and digital business, former business professor, consultant, speaker, and author of Global Meets Digital. Further, Carr claimed that IT is no longer a source of ...

Executives often hash out the same words to their reports , “let us create value.” And it has become a standard language across the C-suite, value creation, and value propositions. Everyone is looking ...

Discounts have always been a go-to strategy for attracting and retaining customers. When competition heats up and capturing customer attention becomes more challenging, many brands fall back to using ...

What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...

What Is Customer Lifetime Value? Customer lifetime value (CLTV) means the total expected sales a single customer will generate throughout the business relationship with a company. CLTV is a pivotal ...