Many enterprise AI initiatives continue to struggle — with 95% failing to deliver ROI due to inadequate data infrastructure ...

Editor's note: The first article, by Peter Moses and John Moses, in this two-part series was published in June 2005's Viewpoint section. CLICK HERE to view part 1. Many companies are finding that the ...

CRM systems must evolve into intelligent networks integrating data, AI, and governance for effective orchestration in pharma. Unified data, embedded AI, and strategic governance form the foundation ...

Discover a complete guide to CRM analytics, including the types of data collected, key metrics to track, and what features to look for in a tool that can help grow your business. Customer relationship ...

In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than ever. With the pandemic causing a spike in web traffic and an abundance of ...

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies — clicks, leads and initial conversions — while struggling to optimize ...

What if your ATS remembered every conversation, updated itself, and told you who to call next, before you even asked?

A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...