More than 85% said they are increasing investment in anime-related IP, and fewer than one in ten CMOs said they are not pursuing gaming-related strategies.
Campaign Middle East on MSN
Global CMOs are rewriting growth in the algorithmic era: dentsu report
Dentsu has released its CMO Navigator – Media Edition 2026, the latest installment of its research series into global CMOs, ...
A dentsu report found that nine in ten CMOs are increasing investment in entertainment IP partnerships, with 34% ...
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