It's time to clear up some lingering haziness about customer data platforms. Just a few years ago, if you asked marketers what CDP stood for, they probably would have been at a loss to answer. Since ...
The following case studies illustrate how automotive and retail companies have leveraged CDPs to reduce CAC and to improve customer relationships. Two B2C industries who can benefit the most from ...
“Everyone Wants To Be A CDP. Here’s Who’s Actually Doing It.” is presented by mParticle. Customer data platform (CDP) capabilities borrow attributes from CRM, tag management and even more traditional ...
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