WELLESLEY, Mass.--(BUSINESS WIRE)--The composable Redpoint CDP on Snowflake’s AI Data Cloud delivers significant results in terms of speed-to-value for delivering personalized experiences with a ...

CDK launched the Customer Data Platform, unifying fragmented customer information and delivering real-time actionable ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

Delivering relevant messages to the right audience at the right time is the mission of marketers. Being able to deliver messages tailored to specific individuals is the marketer’s dream. But ...

How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...

CDK now has a CDP. The retail automotive software provider has launched its customer data platform, designed to unify ...

Editor's note:The following article has been split into two parts, with Part II released at a later time. In Part I, we focus on the illusion itself: vendor hype, analyst bias and why medium ...

Piwik PRO is revolutionising the digital marketing landscape by offering a built-in Customer Data Platform (CDP) as part of its freemium Core plan. This move empowers marketers to better understand ...

Legacy players such as mParticle, ActionIQ, and Lytics have faced major shakeups, with acquisitions marking the end of an era for traditional CDPs. Outdated architectures, sluggish onboarding cycles, ...

Zeotap, the easy, secure, and impactful customer data solutions provider, is proud to announce that DOUGLAS, Europe’s number one omnichannel premium beauty destination, has selected Zeotap CDP to ...

Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce and Marketing cloud product suites. “There are so many ...

This whitepaper by HGS Digital on Customer Data Platform Vendor Evaluation provides a detailed look at the 10 broad areas and what questions organizations should ask vendors while evaluating the CDP ...