Buyer personas. You’ve heard about them over and over again. You know you need personas in order for your marketing to be successful, but you still haven’t created them. What’s holding you up? Is it ...

Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate ...

When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.” In telling our stories, we still rely on ...

When we put time, resources, and money into anything we do business-related, it is natural to seek value in return. Value comes from understanding what are the right things to get done. How to ensure ...

Opinions expressed by Entrepreneur contributors are their own. If you’ve spent time around any marketers, you might have heard the phrase buyer persona thrown around, but having a thorough ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Developing and bringing a product to market should begin ...

Constructing buyer personas has been encouraged by industry leaders for a considerable period of time, and the majority of marketers have listened to this recommendation — 85 percent according to a ...

Identifying the ideal customer or target buyer is a key component of marketing. And there's been a lot of buzz around developing "buyer personas" or "customer avatars" in that effort. However, buyer ...

As content marketing gains steam as a strategy in the marketing world, more businesses are taking a stab at building buyer personas. According to Customer Think’s State of Buyer Personas survey, 57 ...

At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Are your buyer personas drowning in details?