Just like the name of your new RIA, the brand is the next most critical aspect of the firm. After all, it’s your lasting first impression to your esteemed fellow colleagues and prospective clients. Dr ...

When you’re starting a new company, it’s easy to put off the branding process for a while. You’re working on getting your main product or service into the hands of as many customers as possible, and ...

So, your branding needs work. Perhaps you’re updating your mission statement. Perhaps you’re trying to appeal to younger generations on Snapchat and Instagram. Whatever the case may be, individuals, ...

CHROs are increasingly part of the branding process because the employee value proposition (EVP) — and whether the right people will stick around — is key to a brand's overall success. But employers ...

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Brands are built on cultural DNA and therefore, must evolve with the times and shifting consumer desires. To successfully navigate such turbulent waters, we recommend for marketers to steward brands ...

(NEWS10) – A recording of Allison Mack and Keith Raniere discussing the branding process for several women involved in Raniere’s cult NXIVM has been released. The two are heard discussing the process ...