Using generative AI to streamline the brand design process. Using generative AI to create content that is uniquely on-brand. Using generative AI to increase appeal with personalization. Is artificial ...

Harvard Business Review recently featured an article on Design Thinking. California Management Review, the journal from UC Berkeley’s Haas School of business devoted its entire Winter 2020 issue to ...

Over the last 150 years, the brand design process has transitioned from iron brands burning their mark onto products to lead type pressed into paper to the use of pixels on digital products. The ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

“Trademark practitioners play a critical role in brand valuation and brand evaluation exercises and should be stronger strategic partners with their finance and marketing colleagues.” This was the key ...

A couple years ago, I was interviewing for a job as digital design director at a (well-known) branding agency. After the usual pleasantries, we landed on the details of what the role would entail. To ...