Small businesses must make sense of the large amount of information they receive. Here’s how to understand big data so you ...

The United States is in a data quality crisis. This impacts everything, from productivity to AI. Here I’ll focus on the impact of bad data on customer service, which is also in crisis. I recently got ...

There’s no doubt that the average internet user has no idea exactly how much of their information is making its way into various company’s Big Data engines. In the vast majority of cases, this ...

Whether you’re just starting out or looking to scale your business, understanding and utilizing big data can be a game-changer in your entrepreneurial journey. Integrating big data into small business ...

Data has become the new currency of business. Without it, informed decision-making is nearly impossible. In the age of digital transformation, companies are drowning in data—from operations and ...

Our last two installments of the Big Data & Customer Intelligence series focused on predicting and influencing customer behavior. In this article, we’ll take a look at methods for determining customer ...