Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and ...

Many contractors are excellent builders but are understandably cautious about overextending their balance sheets or ...

Build relationships with multiple general contractors to increase bidding opportunities and negotiation power Perform strategic risk and effort analysis to focus on projects with higher win ...

The process of construction bidding embodies a complex interplay of strategic evaluation, risk assessment, and adherence to regulatory codes. Modern bidding strategies integrate rigorous economic ...

A US-Dutch research team has developed a novel bidding strategy for PV plant operators participating in electricity spot markets. It is based on turning probabilistic solar power forecasts into ...

Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the platform is introducing target Return on Ads Spend (tROAS) for ...

Let’s talk about PPC bidding strategies. If you’ve ever felt like you’re throwing darts in the dark when it comes to picking the right one, you’re not alone. When I first started in Google Ads, the ...

As a program manager and engineer in the U.S. Air Force, Rocky Thurston gained the skills he needed to transition smoothly into government contracting. His first work in the field was as a program ...

Google Ads has a new indicator that may show up in your Google Ads advertiser console or dashboard named "limited by bid strategy." This may show when Google thinks your campaign can get more value ...