While the controversy over behavioral tracking and ad targeting has generally seen lawmakers taking a skeptical or outright hostile stance given privacy concerns, a recent report from the FCC reminded ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

Avinash Kaushik, Google's analytics evangelist, believes marketers who don't understand search engine marketing could become more familiar by embracing analytics (think keyword discovery through ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. UPDATED: This version adds and corrects some facts from my ...

Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

With the impending loss of the cookie and changing nature of tracking user IDs, what does the future of targeting look like? Moving forward, advertisers must reference and merge a plethora of user ...