In the ever-evolving landscape of B2B marketing, attention has been shifting toward building communities and enhancing brand. In this episode of the Marketing Smarts Live Show, guest Mark Schaefer ...

With today’s emphasis on personalized individual interactions, building an active customer community can be a game-changer for brands. Here is how to start. With today’s emphasis on personalized ...

The social Web is expanding into the workplace. According to a recent Forrester Research study of business buyers, 91% use social technologies and 69% use them for professional purposes. In that ...

CMO of 6sense, taking the guesswork out of predictable revenue growth with the power of AI and insights to uncover buyers already in market. Most of the marketing leaders I know strive to build ...

See in an instant how your organization measures up in terms of budgets, ROI, customer attrition, and team structure compared to your own sector and our wider global B2B community. Unlock crucial data ...

Demand Gen Report is proud to host the popular B2B Marketing Exchange every year. It is where we get to meet and learn from the B2B community, and spotlight exceptional marketers who are developing ...

Lisa Arthur joined Kcura as CMO last year to be the company’s marketing change agent and to enhance the function's strategic value by channeling the voice of the customer and enhancing the impact of ...

Empowering US B2B Marketing Leaders with the Propolis Marketing Leaders Series. B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally ...

The COVID-19 crisis has forced many companies to pivot strategies, reallocate budgets and adapt to a virtual-only environment. During this challenging time, many solution providers have shifted their ...

Sometimes I feel it’s my life’s mission to get B2B businesses excited about social media marketing. Thankfully, I’m not alone in this. There are hundreds of infographics on this topic and we all know ...

In the hype-fueled infancy of Internet-based business, technology was king. Vendors hawked a "throw everything out the window and start over with the Internet" philosophy, and many companies bought in ...