Ad Context Protocol (AdCP) is being sold as a magic bullet. But let’s be honest: Your first AdCP project is probably going to fail. It won’t fail because the protocol is bad; it will fail because ...

First fully agentic campaign launches for Clubtails from Geloso Beverage Group, powered by PubMatic and executed within agency’s preferred generative AI platform No Headquarters/REDWOOD CITY, Calif., ...

Digital advertising has always been a game of complexity. Every platform speaks a different language, every data pipeline has its quirks, and every campaign demands endless coordination across ...

PubMatic and independent agency Butler/Till have announced the launch of a fully autonomous, end-to-end agentic advertising campaign across CTV for Clubtails, a leading flavoured malt beverage brand ...

First fully agentic campaign launches for Clubtails from Geloso Beverage Group, powered by PubMatic and executed within agency’s preferred generative AI platform PubMatic (Nasdaq: PUBM) and ...

PubMatic (Nasdaq: PUBM) and independent agency Butler/Till today announced the launch of a fully autonomous, end-to-end agentic advertising campaign across CTV for Clubtails, a leading flavored malt ...