Now more than ever, marketing and sales leaders are taking a critical look at where to allocate their resources and how to staff their teams. Attribution modeling is one of the best tools for ...

Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. While the demand for timely, accurate data ...

Later this month, Meta will provide click-through attribution reporting that better aligns with tools like Google Analytics, ...

LONDON--(BUSINESS WIRE)--Premier analytics service provider, Quantzig announces the completion of its recent multi-touch attribution modeling engagement. The success story offers comprehensive ...

There are numerous ways to measure paid search and its contributions across channels. Your PPC strategies can guide specific user behaviors, and in turn, change how you measure attribution and ...

Attribution modeling provides online marketers with a roadmap to conversion values. Google Analytics Premium now offers an Attribution Modeling tool. Kristian Lauritsen guides us through how to use it ...

PureCars announced the launch last month of a multi-channel attribution platform for car dealers known as Signal Pro. The cloud-based platform is designed to give dealers insight on how digital media ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dmitri Kazanski, head of product for North ...

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact ...

Google is removing four attribution models (first click, linear, time decay, and position-based) in Google Ads and Google Analytics starting May 2023. The change has produced mixed reactions among ...