Google is rolling out several key updates to its Performance Max (PMax) campaigns, aimed at giving advertisers more control over AI, deeper reporting insights, and enhanced transparency. These changes ...

As more governments move to classify crypto as “unclaimed property,” billions in dormant assets could be liquidated and transferred into state custody.

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets. Google released a new help page detailing Asset testing for ...