New 525 hp Atom 4RR marks 25 years of Ariel Atom production Features bespoke turbocharged Honda 2.0L engine and track-focused upgrades Limited to 25 units, with full specs and pricing to be announced ...

Though Ariel may have been founded way back in 1902 as a motorcycle manufacturer, since its revival a century later, it’s been known primarily for building the Atom. But lately Ariel’s been expanding ...

Frankly, even among car enthusiasts, Ariel isn't a particularly well-known brand. That Top Gear meme is more than 20 years old now, and horrifying as that is, it's also a sign of the times. Ariel has ...

Ariel is close to finalising the specification of its high-performance Atom V8 as the car enters the final stages of its development. Powering the Atom V8 is a 3.0-litre engine originally sourced from ...