With competitive pressures mounting and customer expectations continually rising, organizations are under constant pressure to provide personalized and seamless experiences to their customers across ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Neha Sampat Is there a ...

At the heart of every successful business lies a fundamental truth: it’s all about building relationships with customers. This principle transcends borders, though it’s particularly relevant when ...

NEW YORK — National Retail Federation’s annual Big Show is a showcase of top retailers’ biggest priorities, and customer experience was top of mind. A common theme at this year’s conference was an ...

You probably have heard of those special dates on the business calendar. Think National Fun at Work Day, Employee Appreciation Day, National Bike to Work Day, or even National Salesperson Day. While ...

Throughout my various stints as a CIO, I’ve had a number of opportunities to assist sales teams as they worked to land or close significant deals. But even more frequently, I was brought in to help ...

I’m always surprised that even the smarter entrepreneurs, who understand how to segment their customers by “spend” and – within reason and usually discretely – treat them differently, fail to ...

Brand relevance is a constantly-moving target that CX and marketing professionals never stop chasing. For years, many leaders (including myself) have pursued a customer-centric approach to deliver ...

Research by CB Insights found that a staggering 70% of tech startups fail. Most don't even get to the second funding round. While a company can fail for a number of reasons, too many fall flat because ...

In today’s customer-centric market, addressing customer churn is no less than a battle. It requires in-depth data-led customer insights for proactive identification of churn risks, driving timely ...