The first live sporting event was broadcast in the Vision Pro, and it’s a big disappointment. The experience could be amazing ...

I watched a full NBA game in Apple Immersive Video on Vision Pro, and it felt remarkably close to sitting courtside.

The NBA's Lakers and Bucks faced off in the first game broadcast live on the Apple Vision Pro. The verdict: amazing ...

When Apple ( AAPL 1.31%) launched the first iteration of its Vision Pro headset in early 2024, the tech giant declared that ...

Stratechery’s Ben Thompson says Apple just doesn’t understand Vision Pro after the first live NBA broadcast on the device bounced from camera to camera, rather than offering an immersive, courtside ...

High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...

The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese ...

Analyst firm IDC estimated Apple shipped just 45,000 new units of the headset in the final quarter of 2025, despite strong ...

Apple isn't trying to sell it, manufacturers have reportedly stopped building it. What's the future of the Vision Pro in 2026 ...

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Apple’s Vision Pro headset launches in the U.S. on Friday, costing an ...