If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Germany is evaluating Apple's proposed changes to address antitrust concerns over App Tracking Transparency (ATT), reports Reuters. Apple plans to tweak the text and formatting of the ATT consent ...

Poland's antitrust regulator is investigating whether Apple is restricting competition in the mobile ads market through its App Tracking Transparency (ATT) framework, reports Reuters. Introduced in ...

Apple, Meta Hit With Hefty EU Fines Over App Store, Ad-Tracking Policies With €700 million in fines, Apple and Meta earn the dubious distinction of being the first two companies to be penalized for ...

In what appears to be a pattern of behavior reaching back a decade, Meta is said to have lied about ad performance numbers while quietly sidestepping Apple's iPhone safeguards. Apple's App Tracking ...