Apple launches $599 MacBook Neo, threatening Windows PC market

The machine is $500 less than any new-generation laptop Apple has sold before, coming in well below the now $1,099 MacBook Air.

Apple’s New MacBook Air and MacBook Pro Have New Chips, More Storage, and Higher Prices

Apple also announced two new pricey Studio Display computer monitors. If you're waiting on that rumored entry-level MacBook, the company seems to be saving it for its March 4 media event.

Apple is launching new products this week, here’s what’s coming

Apple is launching new hardware this week, with rumors indicating several new products are coming in the days ahead.

Apple Launch Week: New iPhones, M5 Macs, and a $599 MacBook Neo

Apple unveiled seven new products, including the iPhone 17e, M5 MacBooks, and the $599 MacBook Neo — its cheapest laptop ever.

'Apple' review: Reinvention incorporated

David Pogue’s tour through the 50-year history of Apple lights on dozens of innovations along the way. Not all of them bore fruit.

What Is the Analog Inspiration Behind the Juicy Colors of Apple’s Newest Computer?

Apple launches a brand-new laptop computer, dubbed the Neo, that costs only $599 and has a surprising IRL inspiration story.