Opinions expressed by Entrepreneur contributors are their own. App store optimization can bring a great deal of organic traffic and downloads for mobile apps. While there are multiple components of ...

A mobile strategy is critical to your business presence, considering the saturation of mobile devices. With nearly 2 million apps in the Apple App Store alone, discoverability is now more important ...

Once a user has found your app on the app store and decided to click through, they’ll come across your store page. It’s important to grab their attention quickly in the first line, and then ensure ...

Like moving house or getting married, launching a game on any mobile marketplace is a stressful affair and one a large portion of PocketGamer.biz's audience will be well aware of. The result of that ...

Google has clamped down the use of user testimonials by developers in app descriptions. This move is a part of the updated guidelines on its Play Store. According to the updated Google Policy and ...