Have you ever made a purchase based on the "average price" of an item, thought you got a great deal and realized you could have bought it for even less somewhere else? Have you ever negotiated your ...

Discover the anchoring effect: a cognitive bias where initial information unduly influences decision-making and perceptions ...

An anchor is a trigger that creates a response in your subject. You can set anchors for yourself; for example, an alarm clock that prompts you to wake up and turn off the alarm. A good salesperson or ...

As consumers, we’re often unaware of how much our spending decisions are influenced by cognitive bias, according to personal finance author Emily Guy Birken. “The first time we hear a price for ...

You can harness your brain's natural dopamine-seeking tendencies to reach your goals across many areas of life. Morsa Images via Getty Images We’ve all been there. An important email needs a response, ...

Improper anchoring remains a massive, but solvable, problem that imposes unnecessary burdens on an already overtaxed court system and state. Two years ago we began a project to track and catalogue the ...

GULF OF MEXICO - SEPTEMBER 28: In this NOAA handout image taken by the GOES satellite at 13:26 UTC, Hurricane Ian moves toward Florida on September 28, 2022 in the Gulf of Mexico. The storm is ...