Allstate is connecting with Hispanic soccer fans through a campaign which is built on the idea that fans will make crazy promises if it means that their team will win. The #MalaSuertePrometo campaign, ...

Allstate and American Family Insurance are taking different approaches to their marketing targeting Hispanic consumers. A spinoff of its national general market advertising campaign, "Mayhem," ...

Throughout soccer history, there have only been a handful of animal oracles whose prediction accuracy has earned them international fame - enter: Lucky. After successfully predicting the losing team ...

Allstate insurance has committed to multicultural marketing, adopting a social-first strategy to engage the LGBT, Hispanic and Asian/Indian communities. Georgina Flores, vice president, integrated ...