Determining what’s appropriate to automate and where to draw boundaries isn’t a technical decision — it’s a leadership one.

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...

Krikey AI is a global content creation platform on a mission to empower everyone to animate. With an intuitive 3D editor and ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

It’s no surprise that marketing leaders are prioritizing AI investments for 2025. However, this new technology isn’t replacing people. Even with advancements in AI, 69% of leaders are planning to ...

AI is rapidly becoming a must-have in every modern marketer's tool belt, helping teams to do more with less. This shift couldn't come at a better time, as marketers today are under pressure to drive ...

B2B marketers are embracing AI for efficiency, but speed without strategy risks authenticity. Learn how balanced, human-led AI adoption drives sustainable growth.

"Until now, marketers were not empowered to optimize messages in real-time immediately after creating and testing creative executions. As a result, marketing teams often produce too much content ...

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...