University Communications and Marketing and Regionals marketing team provides marketing and communications services to the university community. If you are seeking our support, please review our ...

Nearly every marketer will be asked to manage a project at some point in their career. However, not every marketer will have formal project management training. Nor will everyone necessarily feel ...

A kick-off deck for a marketing project is an important tool for setting the stage for success. It should provide an overview of the project, its objectives, and the strategies and tactics that will ...

Project management software: What features are necessary for marketing teams? Your email has been sent Project management is essential for an efficient and effective business. Nearly every team in ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

The ‘Math of Marketing’ IP focuses on resolving the critical tension between immediate ROI and sustainable brand equity ...